Madonna 2012 World Tour Gets Credit Card, Ticketing Partners
Citi will be the official credit card of the 26-city North American leg of Madonna's upcoming 2012 World Tour it was announced this morning. As part of the deal, Citi cardmembers will have access to presale VIP tickets beginning tomorrow at 10am through Citi Private Pass, the bank's loyalty points program. This is the latest initiative in a far reaching partnership between Live Nation and Citi.
In February 2008, Citi became the official credit card of Live Nation as part of a broader strategic alliance between the two companies. Through Citi's relationship with Live Nation, eligible Citi customers get exclusive purchase windows for concert, theatre and family entertainment events. Cit Private Pass offers exclusive ticket presales, in addition to preferred seating, special VIP packages and meet-n-greets.
Viagogo, one of Europe's leading secondary ticketing companies, has been named the Official Premium and Secondary Ticketing Partner for Madonna's 2012 summer tour dates across Europe. The company will handle premium tickets for select shows this summer, offering fans the chance to see one of the most anticipated concert tours of the year. Fans that can no longer use their tickets will be able to resell them to other fans through Viagogo's online platform.
Madonna's 2012 tour kicks off in Tel Aviv, Israel on May 29th and returns to the U.S. on August 28th.