Nov 03, 2010 at 05:31 PM
written by Russell Parsons, Marketing Week

Man U Fan Group Asks Brands to Sponsor Them, Not the Team

The group, which wants to force a change of ownership of the club, wants Sharp to be part of a portfolio of alternative partners keen to align themselves with fans rather than the club’s owner, the Glazer family.

Manchester-based consumer and professional electronics maker Sharp, which sponsored Manchester United from 1982 to 2000, will lend its name to a new alternative green and gold team shirt. Proceeds from the sale of the shirts will go to the Prostate Cancer Charity.


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