Man-U Signs DHL As Official Logistics Partner
DHL has signed a sponsorship deal to become the Official Logistics Partner of Manchester United. As part of the deal, DHL will implement a variety of logistics services on behalf of the club over the life of the three-year contract. The deal will also provide DHL with business-to-business and consumer marketing activation across several platforms including digital advertising perimeter boards, matchday programme, club website and selected events at Old Trafford. In addition, DHL will work with the Manchester United Foundation in the development of a community initiative.
David Wilson, Senior Vice President Sales, DHL Express (Europe) said: “This agreement adds another world-class property to our wider portfolio of global logistics partnerships. Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry.”
“By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own. A major part of our business is to help businesses grow by offering them an efficient and effective international offer," Phil Couchman, Chief Executive Officer, DHL Express (UK and Ireland), said. "The way that Manchester United has grown from humble beginnings formed by a group of railway workers into a worldwide brand with 333 million followers shows how small businesses can emerge into world leaders.”
“This deal underlines the continuing global strength of Manchester United. DHL are a like minded global brand with a track record in sports sponsorship and a strong presence in many of our key territories around the world," Manchester United Commercial Director, Richard Arnold added. "We're excited at the opportunities this partnership will create for DHL and our fans around the world.”