Manchester United Gets Fifth Shirt Sponsor in 134-Year History
Aon is handing over the keys to its £20 million/year Manchester United shirt sponsorship. Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the famed soccer club’s 134 year history. Terms of the seven year deal were not released.
The announcement comes only one day after the dismissal of General Motors' CMO Joel Ewanick for what the Wall Street Journal reported was "failing to properly vet the financial details of a European soccer-sponsorship deal that he struck recently." Nevertheless, both parties expressed excitement over the new deal.
“This is a fantastic, long-term deal for the Club," Manchester United’s Commercial Director, Richard Arnold, said. "We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
The US-based car company will replace Chicago-based, Aon, whose partnership with United began in the 2010/11 season.
“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world," Alan Batey, General Motors’ North America Vice President, U.S. Sales and Service said. "Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners," Arnold added. #dealstag