Oct 05, 2009 at 06:03 PM
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Martina McBride & Trace Adkins Team Up for SunnyD Tour

SunnyD is jumping into music sponsorship in a big way, today announcing it will sponsor Martina McBride and Trace Adkins in 40 cities starting this November.

SunnyD's sponsorship of Martina McBride's Shine All Night Tour represents SunnyD's first music partnership. The concert tour is a fun way to connect with SunnyD's consumers and Martina's fans who share an optimistic and youthful spirit. SunnyD's involvement includes sampling vans, Martina's appearance in SunnyD television advertising, and a contest in which the winner will be able to sing on stage with Martina.

The Shine All Night Tour, also sponsored in part by GAC and BC Powder, kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010.

"SunnyD is delighted to be partnering with Martina McBride and the Shine All Night Tour. SunnyD and Martina share many attributes. Both are family-oriented, spirited, enduring, value their fans, and inspire families to shine," said Mark Ozimek, Assistant Brand Manager for SunnyD. "Martina's music is all about optimism. And since 1964, SunnyD has been brightening the flavor and spirit of America."

Fans can also visit www.ShineAllNight.com for dates, ticket links, exclusive content, contests and to sign up for updates, as well as follow Twitter.com/ShineAllNight for the tour news, photos and contests.