Maserati Makes Splash With Sailing Sponsorship
Luxury auto brands are virtually synonymous with the sport of sailing so it probably comes as no surprise that Maserati, which has a history in the sport dating back to the 30's, is taking on a new adventure with world-famous ocean sailor, Giovanni Soldini. Solidini will captain the Maserati's attempt to break the Cadiz-San Salvador (Bahamas), Miami-New York and New York-Lizard Point (UK) speed records.
While the principal partner for the challenge is Maserati, whose name has been given to the boat, the challenge is co-sponsored by the Swiss bank BSI (Generali Group) and Generali. Maserati will fly the pennant of the Yacht Club Italiano, which was founded in 1879 and is the oldest sailing club in the Mediterranean Sea, while Vodafone Italia and Boero Bartolomeo S.p.A. will be official suppliers to the challenge, with Bulgari as the Official Time Keeper.
Keeping everyone honest, the World Sailing Speed Record Council will monitor the three ocean course attempts that are set to begin next year.
“Maserati is lending its name to a boat that represents the synthesis of nautical technology and with which Soldini and his crew will attempt to break major ocean records,” said Harald Wester, CEO of Maserati S.p.A. “Giovanni Soldini aboard Maserati expresses the absolute symbiosis of values – passion, emotion, speed, adrenalin, innovation along with craftsmanship and an Italian identity – between the Trident marque and the great Italian yachtsman in a series of offshore challenges on a global scale.”
“I am happy that two major companies have decided to approach the world of ocean sailing by supporting this important Italian enterprise", said Giovanni Soldini, who already has two circumnavigations and over 30 Atlantic crossings to his name. “We intend to be the first Italian boat to set a record on an official WSSRC route and breaking the North Atlantic record has always been one of my life’s dreams.”
If you speak Italian, you can hear about the new partnership from Soldini himself in the video below.