Feb 13, 2012 at 12:36 PM
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MasterCard Renews UEFA Sponsorship

UEFA has renewed its multi-million dollar sponsorship with MasterCard, a partnership that dates back to 1994. The payment solutions provider will continue as an official partner of the UEFA Champions League for the new 2012–15 cycle, and for the UEFA Super Cup in 2012, 2013 and 2014.

The three-year deal will run until the end of the 2014/15 season and will see MasterCard continue to leverage the sponsorship through its exclusive product category: payment systems.

"We are very pleased to continue our relationship with MasterCard, one of the world's premier global brands," David Taylor, chief executive of UEFA Events SA, said. "The presence and active involvement of MasterCard has contributed to the great success of the UEFA Champions League – and will do so for the next three seasons. In return we expect to keep helping MasterCard create many priceless opportunities for millions of fans and card holders worldwide."

"Sponsorships represent a critical component of MasterCard's global marketing approach, and we will continue to use this unique platform to further create business-building opportunities for our customer financial institutions and merchants, and thereby offer priceless experiences to MasterCard card holders around the world," Javier Perez, president of MasterCard Europe, commented. "Through sponsorship of this kind, MasterCard is proud to 'bring the game to the people and the people to the game', an ambition which is matched by our objective to make as many tickets available to MasterCard card holders."

MasterCard joins Heineken, UniCredit and Ford as the fourth official partner for the competition's 2012–15 cycle, in addition to adidas, the official supplier.

photo credit #dealstag