Apr 09, 2010 at 02:44 PM
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Masters Makes The Cut For Mercedes-Benz Sponsorship Portfolio

Ernst Lieb, chief executive officer of the U.S. unit of Daimler AG's Mercedes-Benz says that while the company has reduced expenses, including sponsorships, in line with lower expected sales volume, The Masters is a priceless opportunity that the company hasn't touched. Lieb tells Bloomberg's Erik Schatzker why: