McDonald's Renews Olympics Sponsorship Through 2020
McDonald's has extended its official TOP sponsorship of the Olympic Games, which began in 1976. The announcement was made at the Winter Youth Olympic Games in Innsbruck, Austria earlier today.
"We are delighted that McDonald’s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves,” IOC President Rogge said.
“We share the Olympic ideals of teamwork, excellence and being your best. Those ideals are at the heart of what McDonald’s stands for and how we’ve brought the Games to life," McDonald's Chief Operating Officer Don Thompson commented. "Feeding the athletes is a tradition we are extremely proud of, and we look forward to continuing our role in helping to make the Games possible.”
As a TOP Sponsor and Official Restaurant of the Olympic Games, the agreement with the Olympic Movement includes sponsorship of the National Olympic Committees and their Olympic teams for the Sochi 2014 Olympic Winter Games, Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and the 2020 Olympic Games, for which the host city has yet to be elected. The agreement also includes the Youth Olympic Games (YOG): the current Innsbruck 2012 Winter YOG, Nanjing 2014 YOG, Lillehammer 2016 Winter YOG and the 2018 YOG and 2020 Winter YOG.
"We are very pleased to continue our long-standing relationship with McDonald’s, and we appreciate the quality menu that McDonald’s delivers at the Olympics as the Official Restaurant of the Games," IOC Marketing Commission Chairman Gerhard Heiberg added. "We believe that the long-term agreements we have in place with leading companies are a testament to the continued strength and appeal of the Olympic Games as a global marketing platform for sport."