Meet Old Spice's Wild New CMO
Despite what some sponsorship sellers may believe, CMOs don't usually bite when they get a bad proposal. Until now. Wieden and Kennedy and Old Spice have hired a new official Chief Director of Marketing to promote the brand's new 'Wild' collection. Meet Mr. Wolfdog.
Despite the overt silliness that fits the Old Spice brand perfectly, aspiring marketers may actually be able to learn a thing or two from the half-wolf half CMO, who in his first few days on the job has done no less than set-up a website, created a Pinterest page and a Twitter account, hosted a Google hangout, racked up over 2 million YouTube views and more.