Meetup.com Now Allows Sponsors to Target 80,000 Groups by Interest & Location
Is this where the sponsorship model meets the daily deals craze? Today, popular common interest website, Meetup.com, launched MeetUp Perks which allows local businesses to target the nearly 80,000 groups in its community with discounts, deals and other membership benefits.
Here’s how it works:
The DIY group sponsorship model is similar in some ways to start-up, groupable.com, but has the advantage of already having reached a critical mass of groups, which sponsors may find appealing. Another point of difference is that Meetup Perks seems squarely focused on very small, hyper-local deals.
Meetup will charge a flat fee of $5 per month to businesses for every group they sponsored. The idea is to create long-term relationships between groups and local businesses. So if you want to make sure MeetUp groups are meeting up at your coffee shop, restaurant, bar, etc, sponsoring local groups it seems, may be a good place to start.