Mercedes-Benz Goes Retro To Activate Fashion Week Berlin
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This exhibition of young classics is intended to show the paradox of how the Mercedes-Benz design has evolved over time, while staying recognizable by maintaining the brand's classic design attributes.
"That is what makes it so alluring, and what we call long-life design,” Professor Gorden Wagener, the current head of Mercedes design, said.
Fashion brings itself up to date all the time by constantly reinterpreting past trends and styles,” explained Kaat Debo, curator of MoMu Fashion Museum in Antwerp.
Check out the videos (may take a minute to load) that each designer created illustrating the thinking process as they created their M-B piece.
The installation ‘The lifestyle convertible and the legendary playboy’ with outfits from Bernhard Willhelm
The installation ‘The tradesman’s estate car and the traditional lumberjack shirt’ with outfits from Henrik Vibskov
The installation ‘Éminence grise and global power play’ with outfits from Peter Pilotto
The installation ‘The company car and liberation from the grey suit’ with outfits from Mikio Sakabe