Feb 08, 2013 at 07:15 PM
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Mercedes-Benz Launches Fashion Plates Promotion For Fashion Week

From fashion police to fashion plates, Mercedes-Benzhas never had a shortage of creativity when it comes to activating Fashion Week. This year, to promote its all-new CLA-Class, a group of 30 designers and front row fashion influencers are participating in the Mercedes-Benz Fashion Plates initiative, creating custom license plates that will be on display throughout Mercedes-Benz Fashion Week at Lincoln Center from February 7-14th.

The program reveals unique personal tidbits for some of the biggest players in fashion, including top designers such as Anna Sui , Badgley Mischka, Betsey Johnson, Carmen Marc Valvo and Jenny Packham; and key influencers including Karlie Kloss, Derek Blasberg and Danielle Nachmani.

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Tying the Fashion Plates theme back to social media, different plates will be posted to the Mercedes-Benz Facebook page with the original word sequence scrambled with clues to whose plate it is. The first 100 winners to identify the plate correctly will receive the Mercedes-Benz Fashion Plate CAR2URE featured on the SLS AMG Black Series.

"Mercedes-Benz design is fascinating in so many ways providing the brand with a unique opportunity to position itself among the most important fashion labels in the world," says Danielle Nachmani, stylist for Mercedes-Benz. "There are only a handful of iconic fashion houses that can take luxury across every segment, but still hold true to its values and craftsmanship."

The Fashion Plates initiative running through the 14th will benefit amfAR, The Foundation for AIDS Research. #activationstag