Apr 29, 2010 at 03:48 PM
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Mercedes-Benz Renews Fashion Week with Three Year Deal

Mercedes-Benz USA has renewed its title sponsorship for FashionWeek over the next 3 years, which includes the twice annually organized Mercedes-Benz FashionWeek in New York plus Mercedes-Benz FashionWeek SWIM in Miami, both produced by IMG Fashion.

"The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to New York City's premier status among the greatest fashion capitals of the world," said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. "Our commitment to the event's success will continue as we officially renew our three year agreement with IMG to remain title sponsor."

Mercedes-Benz involvement in FashionWeek dates back to 2001 and its three year commitment extends its title sponsorship through 2013.

"Mercedes-Benz commitment to the fashion industry is truly humbling," said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. "As a long term partner of IMG Fashion globally, Mercedes-Benz has shown a tremendous amount of vision in its support of Mercedes-Benz FashionWeek as we undertake this exciting move to Lincoln Center."

Mercedes-Benz FashionWeek New York draws international attention and over 100,000 visitors to New York City, including approximately 3,000 members of the press and fashion industry from around the world. IMG Fashion, The City of New York and Council of Fashion Designers of America (CFDA) have long sought to identify a new home for Mercedes-Benz FashionWeek in New York.

In September, the runway shows will move from Bryant Park to Lincoln Center for the Spring 2011 Collections.

"As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "The renewal of the Mercedes-Benz FashionWeek title sponsorship combined with the facilities at Lincoln Center provides a new platform to support the advanced needs of the fashion industry, while also providing additional opportunities to showcase the Mercedes-Benz brand."