Mercedes-Benz Superdome? Saints Pitch Naming Rights With Temp Signage
In an effort to help potential sponsors visualize their brand name on the Superdome, Saints executives have been putting up signs and taking pictures of what the Dome would look like with their name on it. Someone snapped this photo of a banner reading Mercedes-Benz SuperDome, which had apparently been part of the pitch, and submitted it to New Orleans' local CBS affiliate, WWLTV. Yesterday, Saints Vice President of Communications Greg Bensel confirmed the banner, saying the team has been pitching the naming-rights idea to several different companies.
This isn't the first time a potential naming rights partner has been outed to local media because of temporary signage that was used to pitch woo at company executives.
Shortly after the story broke there were plenty of new name rights suggestions on Twitter under the hashtag, #superdomenamingrights.
photo credit: wwltv