Merger Creates One Stop Shop For Movie Marketing
If you've ever grumbled about ads while waiting for your movie to start, chances are they were coming from one of these two companies. The nation’s biggest provider of in-theater advertising, National CineMedia, is buying rival, Screenvision, in a deal worth $375 million. If the deal gets approved by regulators, NCM-Screenvision together will offer marketers access to 3,900 theaters with over 34,000 screens, and a total annual audience of 1.1 billion moviegoers.
“As technology continues to empower consumers to watch programming how and when they want and view advertisements if they want, with our broader network reach and improvements we are making to our audience targeting capabilities I am confident that our theatre network will become the one place where brands are comfortable their ads are being seen," says National CineMedia Chairman and CEO Kurt Hall.
More details here.