Dec 28, 2011 at 09:58 PM
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MetroPCS Enters The Octagon As UFC's Exclusive Wireless Partner

Fast growing wireless carrier, MetroPCS, is now the exclusive wireless partner of the UFC in the U.S. and Puerto Rico. The multi-year sponsorship agreement announced today includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments starting this Friday.

MetroPCS will be integrated within UFC's digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including, MetroVISION, MetroSTUDIO and the company's social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon.

Additionally, MetroPCS will participate in the UFC's Octagon Nation Tour, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country.

"We're really excited to have MetroPCS as the exclusive wireless partner of the UFC," UFC President Dana White said. "Over the next few years, we're going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they'll be sponsoring several of our athletes. We couldn't be happier to have MetroPCS on board as we make this the biggest sport in the world."

"As the exclusive wireless partner of the UFC, we're planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets," said Tom Keys, COO and president, MetroPCS. "The UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes."