MillerCoors May Look To Renegotiate NBA Deals
Now that a tentative agreement is in place, it's not only the players and teams that are rushing to make plans for the shortened season. Sponsors, too, are adjusting their strategy given the latest developments.
One of the most active individual team sponsors is MillerCoors, which has deals in place with the Dallas Mavericks, Miami Heat, Milwaukee Bucks, New Orleans Hornets, Atlanta Hawks, Memphis Grizzlies, Portland Trail Blazers, Indianapolis Pacers, Utah Jazz, Denver Nuggets and the Golden State Warriors. Earlier in the month, before a deal was in place, MillerCoors said it would stop payments until a resolution between the players and owners was reached.
Despite the season being "back on," MillerCoors isn't ready to write checks yet, according to Michael McCarthy of USA Today. He asked MillerCoors spokesman Pete Marino if that means the company might look to renegotiate sponsorship fees.
"Perhaps. Not necessarily," Marino said. "This is all fresh information. We're looking to get to the table and talk to these teams. Hopefully in the next couple of weeks we'll start putting pen to paper and get our plans ironed out."