May 21, 2012 at 04:01 PM
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Milwaukee's Bradley Center Gets First Naming Rights Partner

Chicago-based bank, BMO Harris, will take naming rights to the Bradley Center, home of the Milwaukee Bucks, in a six year deal announced earlier today. The updated name, the BMO Harris Bradley Center, will take effect immediately as part of an $18 million sponsorship push that also included four major Milwaukee-based companies: Harley-Davidson, Kohl’s, Northwestern Mutual and Rockwell Automation.

“The BMO Harris Bradley Center name will be a terrific addition to Milwaukee,” said Metropolitan Milwaukee Association of Commerce President Tim Sheehy. “The Bradley Center has a net annual economic impact of more than $80 million in metro Milwaukee – it’s a tremendous community asset and job creator. When we issued a call for Champions of the Community to help build a bridge from the Bradley Center to the future, BMO Harris Bank really stepped up. This sponsorship will have a big and important impact.”

“This partnership is a great fit for us, and we applaud Tim Sheehy for the incredible job he has done in rallying support from the business community. For almost a quarter century, the Bradley Center has served as metro Milwaukee’s home for premier sports and entertainment, opening its doors to millions of fans, including the region’s corporate citizens, their employees, their customers and families,” said Brad Chapin, executive vice president of BMO Harris Bank. “Sponsorship of a community treasure like the Bradley Center is a great opportunity for us to deepen our local commitment and strengthen our relationships with customers in Milwaukee and across Wisconsin. The new BMO Harris Bradley Center represents a solid, positive investment for the future, and we are proud to be associated with such a wonderful building with a glorious past."

The BMO Harris Bradley Center is home to the NBA Milwaukee Bucks, the AHL Milwaukee Admirals, the Marquette University Golden Eagles NCAA men's basketball team and the Milwaukee Mustangs AFL team. The facility hosts an estimated 1.5 million people each year. #dealstag