MLB Adds Presenting Sponsor For Wild Card Games
Anheuser-Busch and Major League Baseball have agreed to a six-year renewal of their long-running sponsorship agreement, which designates Budweiser as the Official Beer Sponsor of Major League Baseball. Under terms of the deal which will run through 2018, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from each league.
"For more than 30 years, America's national pastime has partnered with America's beer and we are proud to continue the union of two brands that evoke such loyalty and emotion," said Tim Brosnan, Major League Baseball Executive Vice President, Business. "By partnering on initiatives like the Wild Card and MLB Fan Cave, this new agreement truly demonstrates an evolution in our relationship."
“MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing at Anheuser-Busch. “As the Official Beer Sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at-home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.”
In addition to its status as Official Beer Sponsor of MLB, Budweiser sponsors 23 of the league’s 30 teams.