Jun 28, 2011 at 02:31 PM
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Momentum Launches Content Studio

Momentum Worldwide has officially launched Momentum Entertainment Group, the agency's attempt at leveraging its marketing expertise into closer relationships with Hollywood's creative community. Momentum Entertainment Group, will have offices in Hollywood, New Orleans and New York.

The IPG agency, which counts American Express and Coca-Cola as clients, says it will look to "connect talent, brands, and ideas with distributors to create world class entertainment properties." Momentum Entertainment Group will initially be comprised of three divisions; Momentum Entertainment, Artist & Brand and Branded Pictures.

"To ensure our path to grow, we are continuously looking at the Momentum business, client needs and what we need to do to hold our leadership position as one of the most innovative idea shops around the globe," said Momentum Worldwide Chairman and CEO Chris Weil. "Momentum Entertainment Group compliments the natural evolution of our entertainment service offering and builds upon our foothold in Hollywood. With over 65 films produced in New Orleans last year, we believe this city is destined to explode with the creation of even more entertainment properties, and we are especially excited to be in business there."

Momentum Entertainment Group will be led by President Steven Marrs, who will report to Weil.

"We modeled ourselves after the original premise of the United Artist Studio—bringing great creative talent from various facets of entertainment together under one roof and providing a structure and ownership model to bring great programming to life," said Marrs. "In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide. It's never been done on this scale and we could not be any more excited about launching this venture with one of the pre-eminent global marketing agencies."