May 23, 2011 at 02:40 PM
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Momentum Launches Sports Division in Brazil

With the World Cup and Olympics coming to Brazil in 2014 and '16 respectively, Momentum Worldwide has announced that it is setting up a dedicated sports division in Brazil. The newly created Momentum Sports division in Brazil will be led by a team of Momentum Worldwide execs and motorsports icon, Emerson Fittipaldi.

"In 2016, two monumental events will take place: the city of Rio de Janeiro will stage the Olympics and the first generation of "digital natives" will turn 18. It is the perfect storm and Momentum Sports will tap into its research capabilities to launch understand how these passionate fans want to connect to the game. Our first research findings on fan behavior and interests will break in August. It will bring a new truth to how sports drives purchase behavior." said Momentum Brazil's President and Momentum Sports Co-Chairman Marcos "Mala" Lacerda.

Momentum Sports will be built on four pillars of expertise which includes brand knowledge, passion for sports, local market reputation in Brazil and global support from Momentum Worldwide and McCann Worldgroup offices around the world.

Momentum Sports will be led by four co-chairmen including: Momentum Worldwide CMO Kevin McNulty, Momentum Brazil's President Marcos "Mala" Lacerda, WMcCann Worldgroup Latin America Creative Chairman Officer, Washington Olivetto and two time Formula One World Champion, Indy car World Champion and two time Indy 500 winner Emerson Fittipaldi. The division will report up to Momentum Worldwide Chairman and CEO Chris Weil.

Read more from the Momentum blog.