Nov 03, 2009 at 09:02 PM
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More on the QBE/Premiership Deal

On October 21st, Australian specialist insurance firm QBE made a splash in Europe by announcing its upcoming sponsorship of Guinness Premiership. To celebrate the partnership, QBE unveiled a 4 meter high branded rugby ball at One Lime Street next to the Lloyd's building, home of insurance institution, Lloyd's of London.

Check out this video from QBE and london firm, Generate Sponsorship.

QBE Rugby Promotion Launch - a giant rugby ball installation outside Lloyd's building from QBE European Operations on Vimeo.