MSG Signs Forex Trading Service to Official Sponsorship
Foreign exchange trading service, Alpari, and Madison Square Garden, today announced a new marketing partnership that will make Alpari an Official Partner of the New York Knicks, New York Rangers and Madison Square Garden. This agreement is Alpari's first with a US sports team, though it did sign a major sports agreement with Russian football team FC Spartak just last month.
"We are excited to partner with Madison Square Garden and its admired sports teams," said Daniel Skowronski, CEO of Alpari US. "This is our first sponsorship with a US sports team and I believe it truly demonstrates Alpari's growing influence in the United States and the increased awareness of the Alpari brand. We are eager to introduce Alpari to different communities across the world and proud to do it at Madison Square Garden."
Jermaine Harmon, Senior Vice President of Alpari (US) and a key leader in the negotiations of the MSG sponsorship adds, "Alpari is elated to be in partnership with both the Knicks and the Rangers. Both teams represent the best of what New York City has to offer: excellence, tradition and excitement. Alpari's expansion is reflective of these qualities, which is why we feel this is the perfect partnership for us now."
Alpari will have signage at both Knicks and Rangers regular season and playoff home games at Madison Square Garden. This will include courtside and in-arena LED signage for Alpari during Knicks games. At Rangers games Alpari will have branded dashboards, a feature on Gardenvision, the center-hung scoreboard, and integration on the in-arena LED signage. Alpari will also be featured in concourse dioramas throughout the Arena.
Greg Elliott, Senior Vice President of Marketing Partnerships, MSG Sports also comments, "Madison Square Garden is delighted to partner and collaborate with Alpari on their first foray into US sports marketing. This partnership will provide Alpari with tremendous brand exposure at The World's Most Famous Arena, and exceptional experiential opportunities for Alpari and their customers"
Alpari will also look to use the partnership to entertain their professional partners and provide incentives to their retail customers.
In December it was announced that Alpari would be the jersey sponsor for Russian soccer team, FC Spartak. Founded in 1998, the Alpari Group is a fast growing provider of online foreign exchange ("FOREX") trading services, with offices in ten countries, including London, New York, Shanghai, Dubai, Moscow, Mumbai and Frankfurt, serving more than 150 countries. With over 400 employees worldwide, more than 330,000 customer accounts and monthly Forex trading volumes in excess of $147 billion*, the Alpari Group is one of the market leaders in Forex. Alpari (US) was established in 2006.