Jan 08, 2009 at 04:09 PM
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Municipal Sponsorships

With government budgets contracting (like everyone else's), many municipal organizations are turning (or have already turned) to brand partnerships to enhance revenue. There are some great case studies already out there, but here's a new example.

Today, Massachusetts found a partner in Commerce Insurance.

Commerce Insurance begins turnpike sponsorship

Reports are the deal is valued at $2 million over 5 years.

In many cases, these deals can face a stricter approval process than other forms of sponsorship (city approval, etc.). Nevertheless, some creative deals happening in this space.