Apr 28, 2011 at 03:18 PM
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NCAA Task Force To Review Bowl Sponsorship Standards

NCAA President Mark Emmert on Thursday announced the establishment of an NCAA Division I Bowl Licensing Task Force to examine the purpose, criteria, process and oversight of the NCAA licensing procedures for football bowl games.

According to a statement released by the NCAA, the task force will examine governance and oversight by bowl sponsoring agencies, conflict-of-interest rules and policies, advertising and title-sponsorship standards, and the oversight and reporting of financial management of bowl games. The task force will be co-chaired by Nebraska Chancellor Harvey Perlman.

“By stepping back and taking the time for a comprehensive review, I believe we will better ensure the integrity of the process and provide the best experience for student-athletes and institutions,” Emmert said. “Let me be clear. This has nothing to do with postseason tournaments. This is only about making sure the NCAA’s role in licensing bowls is well done and consistent with the values we want to promote.”

Among the current criteria that sponsoring agencies must meet to be licensed are:

  • Generating bowl-based revenue equal to or greater than all of the contractual financial commitments from the two participating institutions and conferences.
  • Averaging either actual attendance of at least 25,000 or 70 percent of stadium capacity over a rolling three-year period.

    The subcommittee also considers factors such as conference commitments, value of the title sponsor, television agreements and community involvement in its decisions.

    The Task Force’s examination is expected to more clearly define the subcommittee’s role, structure and responsibilities. It is also designed to create clearer standards for bowl sponsoring agencies and for the public to better understand the role of the NCAA in its licensing of bowl games.

    Bowls will be expected to meet any new licensing standards adopted by the Board as a result of the Task Force work.

    photo credit #newstag #newstag