Jun 07, 2011 at 06:01 PM
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Nestle Purina Partners on Multi-year Deal with Westminister Dog Show

Nestle Purina PetCare Company and the Westminster Kennel Club today announced a multi-year agreement making Purina the "official pet food sponsor" of the Annual Westminster Kennel Club All Breed Dog Show.

"Purina is proud to be the official pet food sponsor of the Westminster Kennel Club Dog Show," said Steven L. Crimmins, Chief Marketing Officer for Nestle Purina PetCare, North America. "Westminster is the ultimate destination for top dogs and their aspiring owners and handlers, and Purina is excited to be part of this prestigious event and to be the Westminster Kennel Club's partner."

"Westminster represents the finest in the sport of purebred dogs. The opportunity to sponsor this show fits perfectly with Purina's long-standing commitment to the dog fancy," Candy Caciolo, Purina Portfolio Director of Specialty, Breeder and Pet Acquisition, added. "Many Westminster champions – including the last five Best in Show winners – have been fed Purina Pro Plan brand dog food, so it's fitting for Purina to partner with this distinguished kennel club."

The 136th Annual Westminster Kennel Club All Breed Dog Show will be held February 13-14, 2012, at Madison Square Garden and televised live on USA Network.

"We are happy to welcome Purina to the Westminster family," Westminster Kennel Club President Peter R. Van Brunt said. "This new and exciting partnership will further enhance our position as America's Dog Show and strengthen our ties with the purebred dog community."