New Nike Apps Make Training More Social
Nike today rolled out two new wireless apps intended to make training more digitally connected. The company's new Nike+ Basketball and Nike+ Training footwear products launching this Summer will be an expansion of the digitally connected running products it first launched in 2006. will include interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006.
The technology in both Nike+ Training and Nike+ Basketball uses a new Nike+ Pressure Sensor built into each shoe that collects information about the user's movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game. <> Nike, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York today.
"Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete," said Parker. "It's about much more than a shoe. It represents a shift for Nike from product, to product + experiences."
"I think Nike+ Basketball will change the game," said LeBron James. "Giving every player access to this level of information will have a huge impact on the way players train and play the game."
Here's James demonstrating the new product..
All styles of the NIKE+ enabled footwear will be available and at retail June 29, 2012, in the US, UK, France, Germany and Mainland China.