New Research Suggests A Rise In Q4 Sponsorship Decision Making
It may be go time for events looking to lock-in sponsors for summer 2014. New research from the Canadian Sponsorship Landscape Study suggests that more and more sponsorship decisions are being made during the fall. The fact that sponsorship decisions are being made in the final few months of the year as budgets are being solidified is no surprise, but the dramatic trend upwards in recent years is. The CSLS' findings show a full 25% jump over the past 5 years in the percentage of sponsorship decisions being made in the September to November time frame.
For more on the results of this study, read Autumn is THE Key Time for Sponsorship Decision Makers from experiential firm, Trojan One.