Jul 20, 2011 at 03:01 PM
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New Sponsorship Diploma Aims To Qualify Practicing Professionals

Think you've got what it takes to get a passing grade in sponsorship? The European Sponsorship Association is launching a professional industry qualification course that may put your skills to the test. The ESA Diploma it says will be the first professional qualification specifically designed for the sponsorship industry.

Starting in January 2012, the course will be run over 6 months and will be facilitated via a web-based distance learning platform, including regular tutorials. Peter Raymond, the former head of sponsorship at French telecom, Orange, will create and administer the program.

"This is the next, important step for ESA in its quest to raise standards and develop professional qualifications within the sponsorship industry. I have always thought it a nonsense that no specific industry qualification exists for those working in and wishing to work in the industry," ESA Chairman, Karen Earl, said. "The ESA Diploma will fill that gap”.

“The Diploma is designed to provide a detailed and contemporary introduction to all aspects of the sponsorship industry. It is targeted at all sponsorship practitioners who feel the need to enhance their knowledge on all facets of industry best practice”, added Raymond.

The ESA Diploma is aimed at becoming a basic entry-level requirement for all those practicing in the industry but will be offered to professionals at all levels.

What do you think? Should a diploma be required to practice sponsorship and what standard topics would you like to see covered in the curriculum?

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