Jul 14, 2010 at 08:03 PM
written by Darren Rovell, CNBC.com

New York Islanders Sign Official Cupcake

Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier.

The tale is, as you might have guessed, not as vanilla as most sponsorship deals.


photo credit: New York Islanders