Jun 09, 2010 at 02:17 PM
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New York's Crowded Airspace

With the major airlines jockeying for an increased presence at New York City's airports, a big beneficiary over the past year or so has been New York's sports and entertainment properties. Consider the upheaval in New York's overcrowded airspace over the last 12 months alone:

  • Delta becomes "official airline of New York baseball"
  • American Airlines forms $8 million marketing partnership with New York City
  • Delta lands at MSG as official airline and first Signature Partner
  • JetBlue Touches Down as Jets' Official Airline Partner

    Long haul routes, many of which originate from NYC's airports, are among the most profitable for the airlines and with favorable currency conditions, look for the airlines to increasingly focus their local activations on overseas travel. In addition, with many of the city's major sports properties now locked into exclusive deals within the category, look for new local deals to come in other genres outside of sports, accompanied of course by heavy activation efforts to get their respective brands top of mind in a crowded marketplace. Recently Delta gave a peak into their activation efforts with the Yankees and Mets: