NFL Names Official Cloud Software Sponsor
The National Football League and SAP today announced a multiyear sponsorship agreement that will make the German multinational software company the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The deal comes less than a week after the company's cornerstone sponsorship of MetLife Stadium.
The NFL says it will utilize cloud solutions from SAP to support the continued innovation and enhancement of NFL.com's Fantasy Football platform. As a result of the deal, officials say that the NFL.com Fantasy Football will receive enhanced analytics and functionality within the game.
"We are excited to team with SAP as we continue working to improve the fan experience," said Brian Rolapp, COO of NFL Media. "SAP will help us develop new and innovative ways for our fans to connect with NFL football using statistics and analysis."
"The National Football League sets a standard in consistently delivering game-day excitement for its fans," said Jonathan Becher, chief marketing officer, SAP. "SAP is proud to join the NFL in re-imagining the fan experience through innovation. Together, we will connect fans in new ways and allow them to experience the NFL like never before."