NFL Nixes Capt. Morgan Guerilla Attempt
Pretty much every property has dealt with ambush marketing attempts, but rarely do these attempts actually make it onto the field of play. Rarely may have happened during Monday night's Eagles-Cowboys game, according to a report from Yahoo Sports' Charles Robinson:
In hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions in exchange for each instance a player was caught on camera doing its pose during a game. The contributions were earmarked for the Gridiron Greats Assistance Fund – a non-profit which helps retired NFL players with various hardships after leaving the game.
Eagles Tight End Brent Celek reportedly struck the pose after a Touchdown on Monday night, and was promptly penalized.
Alas, the NFL has already killed the Captain Morgan promotion.
“A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports this week. “Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”
Read the full story at Yahoo! Sports.