NHL Sees 20% Gain in Sponsorship Rev
The NHL tallied up the attendance, media, marketing and merchandising stats for the league's 92nd regular season. Here's where the league says it netted out on the sponsorship front:
"Corporate sponsors are aligning with the NHL in record numbers in order to reach the League's highly desirable, highly engaged fans, who are younger, more affluent and more tech-savvy than fans of the other major sports leagues," the release stated. "The League signed seven new partner deals, and renewed five others."
"The total global consumption of NHL hockey across all touchpoints has never been stronger," said NHL Chief Operating Officer John Collins. "A deeper portfolio of big events and digital products are engaging and activating fans across the globe, which is creating new value for the NHL in the partner, broadcaster and advertising marketplaces. When you add it all up, it was the NHL's best year ever on the business side."