Nike Elevates to Title of Winter Dew Tour Season Opener
Nike 6.0, the action sports division of Nike, has signed on as title sponsor of the Winter Dew Tour’s season-opener, the Nike 6.0 Open. The event will be hosted at Breckenridge Ski Resort December 16 – 19, 2010.
“I’m stoked to be a part of the Nike 6.0 team and to have such a great brand backing me,” said pro snowboarder, Mason Aguirre. “It will be awesome to start off the Winter Dew Tour season with a Nike 6.0-sponsored event and the fact that Breck is going to a 22-foot pipe will make the contest that much better.”
“Entering its third season, the Winter Dew Tour has established itself as a strong platform for growing winter action sports at all levels,” said Chris Prybylo, General Manager of the Winter Dew Tour. “Having an esteemed brand like Nike 6.0 extend their relationship with us to event title sponsor demonstrates the strength of the property and their brand’s shared commitment to this industry.”
Nike 6.0 originally signed on as an associate-level partner for the 2008-09 and 2009-10 Winter Dew Tour seasons. As event title sponsor, Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 will also receive fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour’s multi-million dollar marketing campaign.