Apr 11, 2011 at 09:25 PM
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Nike Extends USOC Deal Through 2016

Nike and the U.S. Olympic Committee (USOC) announced today that sports apparel brand will extend its sponsorship of the USOC as an official outfitter through Rio in 2016. This includes providing footwear and apparel for the U.S. Olympic and Paralympic athletes including the medal stand uniform that will be worn on the award podium and during medal ceremonies during the London 2012 Olympic and Paralympic Games, Sochi 2014 Olympic and Paralympic Winter Games, as well as the Rio de Janeiro 2016 Olympic and Paralympic Games. As a USOC sponsor, Nike holds the categories of apparel, footwear and headwear.

“The Olympic Games represent Nike’s core DNA – to provide innovation and inspiration to athletes at the highest level,” said Nike GM of North America Elliott Hill. “We are proud to support our U.S. athletes and are excited to continue Nike’s partnership with the U.S. Olympic Committee.”

Nike will also provide the award uniforms for the 2014 and 2016 U.S. Youth Olympic Teams, and the 2015 U.S. Pan American and Parapan American Teams.

“We are proud to extend our partnership with Nike through 2016, a company that brings innovation to athletes the world over,” said USOC CEO Scott Blackmun. “Nike’s skill at developing performance-driven apparel and footwear has been instrumental in equipping U.S. Olympians and Paralympians as they strive to reach the pinnacle in athletic excellence. We thank Nike for its support of America’s athletes.”

The company first became an official sponsor and licensee of the U.S. Olympic and Paralympic Teams in 2005, as athletes and organizers were preparing for the 2006 Olympic and Paralympic Winter Games in Torino. #newstag