Oct 12, 2010 at 08:59 PM
written by Matt Townsend, Bloomberg

Nike Is Awarded NFL Apparel License for 2012, Ending Reebok's 12-Year Run

Nike Inc., the world’s largest sporting-goods maker, won the license to make National Football League-branded apparel and uniforms, replacing Reebok.

NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by Adidas AG in 2006, has held the license since 2001.