May 21, 2010 at 05:13 PM
written by BNET

Nike's Awesome World Cup Ad Shows Dwindling Power of "Official"

Nike’s awesome new World Cup ad (video below) shows the dwindling power of the sponsorship: Nike isn’t a cup sponsor, and the ad doesn’t mention the competition. The World Cup — coming in June from South Africa — is actually sponsored by Adidas. And yet the new Nike ad is so entertaining and star-studded that it could well wipe the floor with whatever Adidas comes up with.