May 13, 2011 at 05:41 PM
written by Brian Gainor

Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen

Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement.

Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicated Nike Facebook page, consumers can download a Free Run 2 iD application that allows them to customize their shoes and have the ability to purchase them directly on Fans can view a complete gallery of designs and vote on them using Facebook "like" functionality.

Check out Nike's unique social billboard campaign below:

PhotobucketBrian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. #activationstag #activationstag