Nikon To Produce Line of London 2012 Binocs
Nikon Corporation, which has been manufacturing binoculars since 1917, will produce a special line of Olympic binoculars, telescopes and laser rangefinders for the 2012 Olympics. To do this, the company has become an official licensee for London 2012.
In addition, LOCOG has also appointed the company as Sole Supplier of Sport Optics, providing binoculars, telescopes and laser rangefinders for use by officials at a number of Olympic and Paralympic sports including Sailing, Archery, Shooting and Athletics.
"This is a deal which crosses both our merchandise and sport programmes. Nikon is a renowned brand which stands for quality and excellence and we’re delighted to be working with them," LOCOG Commercial Director Chris Townsend commented. "Their equipment will be used by spectators and competitors alike, getting everyone closer to the action."