NIVEA Launches Facebook Contest To Star in New Year's Eve Kiss Commercial
For the fourth year in a row, Nivea is an official sponsor of the New Year’s Eve celebration in Times Square. In addition to hosting a kiss stage and handing out about 30,000 samples of lip balm, today the brand is launching a Facebook contest that will let one couple star in NIVEA Lip Care’s new commercial set to air on New Year’s Eve. Details here.
“For NIVEA, bringing people together to connect for kissable moments is an important part of who we are as a brand. We’re thrilled to launch the Kiss of a Lifetime Contest and give one deserving couple the opportunity to celebrate one of the most important kisses of the year in the middle of New York City’s Times Square,” said Magnus Jonsson Vice President, Marketing at Beiersdorf Inc. “NIVEA will ensure that thousands of revelers in Times Square are prepared to be kissed with our Nivea A Kiss of Smoothness Lip Care, which is preferred 2-to-1 over the leading lip balm for making lips more kissable.”