Norah Jones Launches Album With Assist From Jetsetter
Travel daily deals site, Jetsetter, has teamed up with Grammy award winning artist, Norah Jones, to launch her newest song to its customers exclusively as part of an integrated Norah Jones promotion on Jetsetter. For music and event properties, travel partners are certainly nothing new, but as deals sites like Travelzoo, Groupon Getaways and Jetsetter acquire massive membership databases, these sites can help an event create a valuable buzz that previous partners in the category could not.
This isn't the first time a daily deals site has teamed up with the music industry. In May of last year, Live Nation and Groupon launched GrouponLive for flash sales on concert tickets. Appropriately, Jetsetter's promotion will be allowing users to exclusively preview the song from her new album entitled “Travelin’ On" and will send a sweepstakes winner to an upcoming concert in Santa Barbara. Jetsetter will also recieve an exclusive window to sell concert tickets between March 20th and 22nd ahead of their sale to the general public beginning March 23rd.The album officially launches on May 1st.
Jetsetter is a division of daily deals giant, Gilt Groupe.