Optus Re-ups as Aussie Open Telecom
Optus has renewed its commitment to the Australian Open in 2011 as the official Telecommunications Partner for the seventh consecutive year. Optus will also continue to be an official partner of Tennis Australia, the governing body for the sport of tennis in Australia.
At the Open, Optus will provide its mobile customers with exclusive access to live streaming of Channel Seven's Australian Open 2011 match coverage on their 3G mobiles for the third consecutive year. Optus has also boosted mobile network capacity in and around Melbourne Park, throughout the tournament.
"Optus and Tennis Australia make an unbeatable doubles pair and we are excited to continue our sponsorship of the Australian Open for the seventh year," Jann Kohlman, Group Manager of Optus Sponsorship and Community Programs, said. "Tennis is a perfect fit for our brand - like tennis Optus also shares a commitment to competition, teamwork and challenger spirit. Our sponsorship of tennis in Australia ranges from the grassroots through to the elite level, from metropolitan to regional Australia."
"This partnership enables tennis fans to tap into the real possibilities enabled by The Optus Open Network so Optus customers can experience the Australian Open on the move with exclusive live streaming of match coverage. In 2010, more than 58,000 Optus customers took advantage of the Australian Open mobile streaming service, totalling over 4000 hours of live tennis."