May 05, 2010 at 03:00 PM
written by Brand Republic

P&G In Talks with IOC for Global Olympics Deal

Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games.

The International Olympic Committee (IOC) is looking to increase the number of global sponsors from nine to 12 to bring in fresh funds.

Sources familiar with the situation said P&G has spoken to ad agencies about creating a major campaign promoting its sponsorship.


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