Feb 16, 2011 at 02:42 PM
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Pac-10 Gets Personal Car Insurance

Esurance, the San Francisco-based personal car insurance firm that now offers service in 30 states, has signed a deal to become the official car insurance partner of the Pac-10 Conference. The sponsorship will have a heavy media component through the Pac-10's affiliation with Fox Sports Network. Terms of the deal were not released.

To support the car insurance company's national environmental initiatives, Esurance will sponsor Green Night on Friday, March 11th, and encourage fans to carpool to the game. To receive free parking, the first 170 people to visit the Esurance booth on the concourse of Staples Center during Wednesday and Thursday's games will receive a free carpooler parking pass for Friday's Pac-10 basketball championship game.

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance," said Darren Howard, Esurance vice president of marketing. "Our Pac-10 relationship allows us to connect with students, alumni, and fans in multiple ways, including prime exposure both on television and on-site during the Pac-10's Basketball Tournament – the most exciting time of the year for the Conference of Champions' basketball fans."

As the official car insurance partner of the Pac-10, Esurance will appear in a variety of Pac-10 media including Fox Sports Network coverage of the Pac-10, signage in-arena, the official Pac-10 website, Facebook and Twitter pages, tournament program ads, and email newsletters. Esurance will have a strong media and onsite presence with advertising in Fox Sports Network's coverage of men's basketball and "Runnin' with the Pac" weekly TV show, and run promotions during the Pac-10 men's and women's basketball tournaments, taking place March 9-12 at Staples Center in Los Angeles.

The partnership is aimed at aligning Esurance with the key geographical markets that the Pac-10 reaches, while enhancing the company's national TV presence.