Jan 08, 2010 at 03:59 PM
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Panasonic Partners With U.S. Speedskating

Panasonic has become the Official Audio & Video Equipment partner for US Speedskating through the 2010 Winter Olympic Games in Vancouver.

As part of the sponsorship, Panasonic will capture US Speedskating competitions and practices in the coming months in Full HD 3D to create what the company calls the first living 3D chronicle of an Olympic sport.

"As a worldwide Olympic sponsor, we are proud to support US Speedskating as the Winter Olympic Games in Vancouver approach," said Bob Greenberg, Vice President of Corporate Brand Marketing for Panasonic Corporation of North America. "Speedskating is a fast, highly visual, and exciting sport that takes center stage in the world of sports during the Olympics. Panasonic is also on the verge of taking center stage in the next generation of home entertainment with the debut of our Full HD 3D Home Theater system. We are looking forward to capturing the high speed action of Speedskating in Full HD 3D video and showcasing the truly immersive, blur-free images that consumers will be able to enjoy when this amazing technology makes its debut next year."

"US Speedskating is honored to add Panasonic to our list of sponsors as we head toward the 2010 Olympic Winter Games," said Bob Crowley, US Speedskating Executive Director. "The ability to bring Panasonic technology to our team as they prepare for these Games can only add to their potential for competitive success. Featuring the high speed, the power and grace, and the athleticism of speedskating will provide a terrific platform for the Full HD 3D technology that Panasonic has developed. Our Olympic Team is very appreciative of this support."

The sponsorship will include a range of print and online branding initiatives as well as promotional elements including the appearance of Panasonic's Full HD 3D Truck Tour at select US Speedskating events across the US and the use of Panasonic products in an upcoming US Speedskating sweepstakes.

Panasonic is already an Olympic TOP sponsor through the 2016 Games in Rio de Janeiro.