Pantech Sponsors Dew Tour In Support Of New Product Launch
Pantech Wireless, the North American subsidiary of one of Korea’s three largest mobile phone manufacturers, has signed a deal to become the official handset partner of both the Dew Tour and Winter Dew Tour, and will title sponsoring the opening event of the 2011 season. The sponsorship will compliment the launch of several new Pantech products found at AT&T stores and retailers nationwide.
Pantech will have exclusivity in the handset category, along with national media benefits across NBC, USA and MTV2, digital benefits within Allisports.com, onsite activation rights and benefits across all Dew Tour and Winter Dew Tour events, and inclusion in the Tour’s multi-million dollar marketing campaign.
"Dew Tour is a perfect platform for the Pantech brand that allows us to directly interact with our core audience,” said Erin Magee, Director, Channel Marketing of Pantech. "With Pantech’s market share rapidly increasing and customers asking for our products by name, we feel it’s time to expand our visibility in a bold way.”
“We are very pleased to welcome Pantech into the family of blue chip Dew Tour partners,” Alli President Wade Martin said. “Pantech is an exciting, youthful brand and technology partner that brings new content distribution opportunities and marketing channels to the Dew Tour.”