Papa John's Serves Up National Football Month
Papa John's has cut a deal to become the Official Pizza Sponsor of the National Football League and Super Bowl XLIV. Papa John's hopes to get a slice of the more than 30 million pieces of pizza, roughly 350 per second, consumed on Super Bowl Sunday alone.
The first time sponsorship will be activated in several ways, including using the official status to celebrate January as “National Football Month,” leading up to Super Bowl Sunday on February 7th.
“Companies and brands associate with the NFL and the Super Bowl because they are committed to a quality and leadership position, and that’s consistent with our philosophy at Papa John’s,” said Andrew Varga, Papa John’s Chief Marketing Officer. “This is an important marketing partnership for Papa John’s, as there is no better combination in our industry than pizza and NFL football. The Super Bowl is the grandest stage – or ‘house’ as we like to call it – and Papa John’s is thrilled to be in the house with football fans at this event.”
Running until February 7th, Papa John’s will have exclusive offers and deals at www.papajohns.com, including its Super XL IV pizza (available Jan. 15 through Feb. 14).
The company has also launched a “Be in the House with Papa at the Super Bowl” sweepstakes for a chance to win two tickets and accommodations to Super Bowl XLIV in South Florida. Full details of the sweepstakes and registration are available at www.nationalfootballmonth.com.
In addition, $1 for every “All Pro Dad” special sold online at papajohns.com through Feb. 7 will support Tony Dungy’s charity, All Pro Dad. Dungy is honorary chairman of National Football Month.
“Watching NFL football is one of our great social traditions and Papa John’s pizza is a great choice for such occasions with family and friends,” said Keith Turner, SVP, Media Sales & Sponsorship for the NFL. “We are very pleased to have Papa John’s as the Official Pizza Sponsor of the NFL and Super Bowl XLIV.”