Jun 08, 2010 at 01:13 PM
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Papa's in the House

Papa John's International has signed a three-year agreement through the 2012 season to serve as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII. The partnership build on last year's short term deal that allowed the pizza chain to serve as the Official Pizza Sponsor of Super Bowl XLIV,

Terms of the deal were not released, but company officials said the deal is the largest in Papa John's history and includes category exclusivity among delivery and carryout pizza brands. Earlier this year as a result of its sponsorship of Super Bowl XLIV, Papa John's recorded its largest single sales day in the brand's history, selling more than 900,000 pizzas across 2,800 U.S. restaurants.

"We are excited to welcome the Papa John's brand to the NFL as an official sponsor," Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. "We have appreciated Papa John's local sponsorships with NFL teams over the years. We welcomed them into the national fold at Super Bowl XLIV and are pleased to extend the relationship into a long-term sponsorship."

As a sponsor, Papa John's will be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, as well as those of marquee league events, such as the Super Bowl, Pro Bowl and NFL Kickoff.

Papa John's is also the Official Pizza of 11 NFL teams including the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, St. Louis Rams, Tennessee Titans, and Washington Redskins.